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About Brent Green

  • About Brent Green
    This blog is about Baby Boomers and our impact on business, society, and culture, today and in the future. Here I explore many themes relevant to those of us on a thoughtful journey to reinvent the future of aging. I am a consultant and author of six books, including "Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices, Predictions." I present workshops and give keynote speeches about the intersection of the Boomer generation, business, aging, and societal transformations. My company, Brent Green & Associates, Inc., is an internationally award-winning firm specializing in building brands and forming successful commercial relationships with Boomers through the unique power of generational marketing. Marketing to Boomers I welcome your comments and questions here. This blog is a continuing conversation that began in June 2005, and I'll appreciate hearing from you.


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I'm an author, speaker, creative director and marketing consultant focused on the Baby Boomer Generation.


Brent Green is a nationally recognized expert in marketing to Leading-Edge Baby Boomers, the “tip of the arrow” born between 1946 and 1955. This wealthy and influential cohort is rapidly changing the way businesses address adults 60 and older.

Author of "Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices, Predictions," Brent has spoken widely at national conferences and symposia on the Baby Boomer segment and the unprecedented reorientation of Western countries to aging populations.

Brent is a card-carrying member of the Leading-Edge cohort and has spent over 30 years marketing to and writing about this generation. His book is the ONLY business book with "marketing" and "Boomers" as its singular focus.

Established in 1986, Brent Green & Associates, Inc. provides integrated marketing communication programs for a diverse list of clients, with emphasis on direct response media, integrated promotions and marketing public relations. The firm has received over 50 regional, national and international awards for creative and strategic excellence.

Brent has served in a leadership capacity with many professional and public service organizations, including as board chairman of the Colorado Springs Convention & Visitors Bureau, board member for Junior Achievement, and as programming vice president for the Business Marketing Association and the Rocky Mountain Direct Marketing Association.


Fitness, candid photography, business writing, fiction writing, intelligent movies and books, European travel, gourmet cooking, wilderness trekking