U.S.A.G.E. Brings Boomers into Entitlement Crisis

New website called U.S.A.G.E. addresses entitlement funding crisis raised by movie I.O.U.S.A.

Critics of Social Security and Medicare Funding Overlook Transformative Impact of Baby Boomer Generation

August 22, 2008, Denver Colo. – Brent Green, president of Brent Green & Associates, Inc., and author of Marketing to Leading-Edge Baby Boomers, today is launching U.S.A.G.E., an ironically named website and public advocacy organization developed to address and challenge entitlement funding disaster predictions by critics intent on downsizing and/or privatizing Social Security and Medicare.

Green and guest writers are confronting predictions of impending national fiscal disaster due principally to entitlements. This issue has reached center stage for public policy debate with a recently released documentary entitled I.O.U.S.A., produced and sponsored under the auspices of the Peter G. Peterson Foundation, the eponymous philanthropy funded with $1 billion from the Blackstone Group founder and launched in February 2008.

As Green declares, “IOUSA presents one view of the future for entitlements; there are others. On the contrary, I believe Boomers have the capacity to redefine the connotations of aging and the purpose of life’s closing years. Rather than bankrupting the nation, they can enrich it by developing updated platforms for late-life accomplishments, civic engagement and social insurance — and still benefit from entitlement programs they’ve been supporting for over 45 years with payroll deductions.

“As Boomers become the nation’s elders, history demonstrates they will give back through their wisdom, work ethic, contributions and resources. Their spirited social activism and idealism can set the stage for a long-term reorientation of American society and business to the significance of its previously most undervalued population segment.”

According to Brent Green, Baby Boomers, Americans born between 1946 and 1964, have often been the focus of ridicule, a byproduct of historical disdain for this generation’s alleged self-absorbed character. Green challenges an emerging ageism promulgated by some entitlement critics and directed at those in their mid-forties to mid-sixties, a generation infusing the nation’s economy with $2.3 trillion in annual spending. Further critical analysis suggests that some leaders of the anti-entitlement onslaught may intend to promote hostility between generations, pitting young people against old with respect to the alleged generational inequity of national social insurance for old age.

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