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About Brent Green

  • Brent Green
    In addition to writing this blog about Boomer consumers, I am a marketing consultant and author of "Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices, Predictions." I present workshops and give speeches about the Boomer generation and business strategies. Further, and as you will discover in this Boomer blog, I provide opinions, analyses and commentary for news media such as "The Los Angeles Times," "US News & World Report," "Business Week," "Ad Age," and "The Wall Street Journal." My company, Brent Green & Associates, Inc., is an internationally award-winning firm specializing in direct response marketing for health & fitness and Boomer-focused companies. Marketing to Boomers I welcome your comments and questions here. Please enjoy my blog commentary, which usually slides precariously on thin ice.

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  • The premier online guide for adults ages 50-64, has named Brent Green's Boomers one of the Web's “Most Useful Sites”

  • IMMN is a professional organization for executives interested in marketing to the 40+ demographic. The organization, of which Brent Green is an honorary advisory board member, has affiliate marketing organizations worldwide, including in the UK, New Zealand and Australia.

  • Internationally award-winning direct response marketing for Boomer-focused companies

  • Sustainable Business Group, a consulting company comprised of leading multi-disciplinary experts, helps for-profit and nonprofit organizations wisely develop and deploy human, knowledge and physical resources for the long term.

  • Brent Green & Associates is a leading marketing company with specialized expertise in selling products and services to the Boomer male market, comprised of over 35 million U.S. adults. Click here to visit our website.

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  • Lee Eisenberg
    Lee Eisenberg is the author of "The Number," a title metaphorically representing the amount of resources people will need to enjoy the active life they desire, especially post-career. Backed by visionary advice from the former Editor-in-Chief of "Esquire Magazine," Eisenberg urges people to assume control and responsibility for their standard of living. This is an important resource for companies and advisors helping Boomers prepare for their post-career lives.
  • Kim Walker
    Kim Walker is a respected veteran of the communications industry in Asia Pacific, with 30 years of business and marketing leadership experience in Australia, Hong Kong, Tokyo and New York. His newest venture is SILVER, the only marketing and business consultancy focused on the 50+ market in Asia Pacific. He has been a business trends and market identifier who had launched three pioneer-status businesses to exploit opportunities unveiled by his observations.
  • Hiroyuki Murata
    Hiroyuki Murata (Hiro) is a well-known expert on the 50+ market and an opinion leader on aging issues in Japan and internationally. Among his noteworthy accomplishments, Murata introduced Curves, the world’s largest fitness chain for women, to Japan and helped make it a successful business. He is also responsible for bringing the first college-linked retirement community to Japan, which opened in Kobe in August 2008. Hiro is the author of several books, including "The Business of Aging: 10 Successful Strategies for a Diverse Market" and "Seven Paradigm Shifts in Thinking about the Business of Aging." They have been described as “must read books” by more than 30 leading publications including Nikkei, Nikkei Business, Yomiuri, and Japan Industry News. His most recent book, "Retirement Moratorium: What Will the Not-Retired Boomers Change?" was published in August 2007 by Nikkei Publishing. Hiro serves as President of The Social Development Research Center, Tokyo, a think-tank overseen by METI (Ministry of Economy, Technology, and Industry) as well as Board members and Advisors to various Japanese private companies. He also serves as a Visiting Professor of Kansai University and as a member of Advisory Boards of The World Demographic Association (Switzerland) and ThirdAge, Inc. (U.S.).
  • Generation Jones
    Jonathan Pontell is the founder and ardent advocate for Generation Jones, the "lost" generation between Baby Boomers and Generation X. Although this group has traditionally been lumped with Boomers, Pontell makes a powerful case to redefine this cohort as distinct from the Baby Boomer Generation.

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    August 25, 2008

    Boomers, the Democratic National Convention, Past, Present & Future

    Dnc_protest_march_boomer_2

    Reflections on the first day of the Democratic National Convention

    With drums beating, chants reverberating, and spectators gawking, anti-war protestors marched stridently through the Sixteenth Street Mall in downtown Denver. Much smaller in numbers than anticipated by their ambitious organizers, Recreate 68, protestors nevertheless evoked a time when many participants were young students four decades ago.

    Whether or not you agree with anti-Iraq War sentiments, this was nevertheless a positive view of democracy marching. Confrontations between protestors and police did not cloud this hot, sunny day in Denver.

    In a time of public complacency about overt challenges to established international foreign policies, I experienced an upwelling of excitement for those willing to set themselves against the norms. They were impassioned and amused; dedicated and playful. They were peaceful, perhaps a reflection of omnipresent authority dressed in black.

    Dnc_riot_police_1

    Many of those marching were also Leading-Edge Baby Boomers. Although I didn’t interview any of these latter-day activists, I could see they had been to this place before. Not necessarily Denver, but these moments of street theater and shared passion for change. Maybe these former Vietnam War protestors have never completely left behind the urgency of peace, and perhaps the 2008 Democratic National Convention inspired resurrection of dormant needs to engage once again in the chaotic process of policy change.

    Dnc_protest_march_boomer_1

    Yet, the future is also about young activists, ready and willing to take the torch forward in shaping public perceptions, those indefatigable battles for mindshare that spring from democracy. Fresh faces, fresh ideas, tomorrow belongs to them.

    Dnc_protest_march_young_people_1_4

    Not only has the Democratic National Convention attracted the spirit of protest; the political extravaganza has also brought together the ferment of intellectuals seeking fundamental revisions to social and political contracts. Ground Zero for this intense progressive exploration of the future is happening at the Big Tent, sponsored by the Alliance for Sustainable Colorado.

    Boomer Paul Krugman of The New York Times (b. 1953) joined John Podesta, CEO of the Center for American Progress (b. 1949), and Arianna Huffington of Huffington Post (b. 1950) for a live taping of Air America Radio, representing bookends of old and new media, converging in ideology and passion to foster insights and rationale for a rambling political process.

    Paul_krugman_arianna_huffington_1_3And should thought-leaders of the nation's progressive movement lose sight of why their fight is right, then they need look no further than the greatest presidential speechwriter of all time.

    It's hard to imagine that at 27 Ted Sorenson conducted research for and drafted JFK's Pulitzer prize-winning book Profiles in Courage. Sorenson served as Special Counsel and Advisor to John Kennedy and played a major role in resolving the Cuban Missile Crisis by drafting Kennedy's critical letters to Nikita Khrushchev.

    And I thought: here stands before me a momentous historical figure so intrinsically fundamental to the idea of passing the torch from one generation of Americans to another, as John Kennedy pronounced in his inaugural address. Here is the man who crafted those mighty words.

    Ted_sorenson_jfk_speechwriter_1

    In an emotional appearance before the DNC convention, Senator Teddy Kennedy acknowledged words spoken by his younger brother: “In November, the torch will be passed again to a newer generation of Americans,” he said. “So with Barack Obama and for you and for me, our country will be committed to his cause. The work begins anew. The hope rises again, and the dream lives on.”

    As you can see, for this Boomer observer, the 2008 Democratic National Convention has begun: the past revisited with a promise that the future must be bright with scintillating ideas.

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    "Democracy marching." What a meaningful phrase, and a reminder of how sad it is that so many Americans see dissent to their way of thinking as disloyalty, not democracy.

    Good blog. Enjoyed it. The DNC has touched off nostalgia as aptly described in your blog. We should never fear dissent, and it should not be confused with violence. Dissent brings change. Ted Kennedy's appearance gave hope for the future, and maybe even for him. Thank you for this.

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