As someone who has been on the receiving (and giving) end of Boomer-focused marketing for over 50 years, many will thank me. My mother will thank me. My banker will thank me. My heart will thank me. My art director will thank me. And now, as I'm nearing that longevity hallmark when I will slip-slide into the years past 60 (but not quite yet), my brain will thank me.
The marketing theme for Posit Science is "Your brain will thank you." The San Francisco-based company provides other encouraging reassurances. "Your friends will thank you." "Your dog will thank you." "Your students will thank you." "Your clients will thank you." "Your colleagues will thank you."
What is the inspiration for all this forthcoming gratitude? Well, in the words of the company, "Posit Science strives to help people flourish throughout their lives. We do this by providing effective, non-invasive tools that engage the brain's natural plasticity to improve brain health."
Train your brain and you will reap the rewards of gratitude from all those who cherish you.
Since company founding in 2003, this team has done a lot of striving, first by introducing one of the first and most sophisticated cognitive training programs that focuses on rewiring the brain through enhancing auditory processing and memory. As part of a review panel organized by Kelly Greene of the Wall Street Journal, fellow reviewers and I found the Posit Science product to be of greatest value and clearly a league above less-sophisticated options currently in the marketplace.
Under the scientific direction of Dr. Michael Merzernich, a professor of neuroscience at the University of California at San Francisco, the company has continued to create category-leading software programs to facilitate healthy brain aging, as well as to address and mitigate cognitive impairments.
The company calls its most recent product Cortex with InSight, which focuses on visual processing and memory. The new product promises a number of other features that brain trainers will accrue, including "speeding up visual processing, sharpening visual precision, enlarging useful field of view, expanding divided attention, and improving visual working memory."
Real-world benefits include helping you quickly perceive momentary visual events that may have bearing on your survival (a careening car out of control, aimed at you), enlarging the field of view and thus helping you anticipate environmental changes (seeing the t-bone collision before it happens), helping you successfully divide your attention among multiple visual stimuli (adjusting the radio dial and avoiding the kid running across the street while evading the careening car), and improving your visual working memory (the other car, the radio, the kid, in that order), which is essential to navigating our hectic lives full of so many competing demands and information overload.
Not bad for an optimal 45 minutes per day of training.
Cognitive trainers navigate the software on a self-guided basis, and the program provides ongoing goals and performance feedback.
Posit Science is revolutionizing a field that is just at the launch stage. They have been enormously successful in attracting interest from media, and now they are reaching a critical mass of partners, clients and customers.
We might reasonably conclude that this is the decade of the brain, a time of convergence when neuroscience research from the universities and laboratories has found applications that lay people, equipped with laptop computers, can employ for long-term brain fitness.
I would like you to meet Jeff Zimman, a co-founder of Posit Science and the firm's CEO, who presents an articulate and insightful view of the role brain training will play in a generation rewiring the rules about aging.
Over seventy percent of this generation claims that the retirement stage of life is just the beginning of a new chapter of creativity and productivity, so cognitive training may be the exact "ticket to ride." Productivity in later life demands brain effectiveness. A self-empowering generation is going to appreciate getting cognitively ripped and shredded. And maybe it's a good time to add one more thank-you note to the Posit Science list.
"Your generation will thank you."