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About Brent Green

  • Brent Green
    In addition to writing this blog about Boomer consumers, I am a marketing consultant and author of "Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices, Predictions." I present workshops and give speeches about the Boomer generation and business strategies. Further, and as you will discover in this Boomer blog, I provide opinions, analyses and commentary for news media such as "The Los Angeles Times," "US News & World Report," "Business Week," "Ad Age," and "The Wall Street Journal." My company, Brent Green & Associates, Inc., is an internationally award-winning firm specializing in direct response marketing for health & fitness and Boomer-focused companies. Marketing to Boomers I welcome your comments and questions here. Please enjoy my blog commentary, which usually slides precariously on thin ice.

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  • Media relations, media interviewing, public speaking, and leadership training for senior executives provided by veterans in PR and news reporting

  • The premier online guide for adults ages 50-64, has named Brent Green's Boomers one of the Web's “Most Useful Sites”

  • IMMN is a professional organization for executives interested in marketing to the 40+ demographic. The organization, of which Brent Green is an honorary advisory board member, has affiliate marketing organizations worldwide, including in the UK, New Zealand and Australia.

  • Internationally award-winning direct response marketing for Boomer-focused companies

  • Sustainable Business Group, a consulting company comprised of leading multi-disciplinary experts, helps for-profit and nonprofit organizations wisely develop and deploy human, knowledge and physical resources for the long term.

  • Brent Green & Associates is a leading marketing company with specialized expertise in selling products and services to the Boomer male market, comprised of over 35 million U.S. adults. Click here to visit our website.

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Business Experts

  • Lee Eisenberg
    Lee Eisenberg is the author of "The Number," a title metaphorically representing the amount of resources people will need to enjoy the active life they desire, especially post-career. Backed by visionary advice from the former Editor-in-Chief of "Esquire Magazine," Eisenberg urges people to assume control and responsibility for their standard of living. This is an important resource for companies and advisors helping Boomers prepare for their post-career lives.
  • Kim Walker
    Kim Walker is a respected veteran of the communications industry in Asia Pacific, with 30 years of business and marketing leadership experience in Australia, Hong Kong, Tokyo and New York. His newest venture is SILVER, the only marketing and business consultancy focused on the 50+ market in Asia Pacific. He has been a business trends and market identifier who had launched three pioneer-status businesses to exploit opportunities unveiled by his observations.
  • Hiroyuki Murata
    Hiroyuki Murata (Hiro) is a well-known expert on the 50+ market and an opinion leader on aging issues in Japan and internationally. Among his noteworthy accomplishments, Murata introduced Curves, the world’s largest fitness chain for women, to Japan and helped make it a successful business. He is also responsible for bringing the first college-linked retirement community to Japan, which opened in Kobe in August 2008. Hiro is the author of several books, including "The Business of Aging: 10 Successful Strategies for a Diverse Market" and "Seven Paradigm Shifts in Thinking about the Business of Aging." They have been described as “must read books” by more than 30 leading publications including Nikkei, Nikkei Business, Yomiuri, and Japan Industry News. His most recent book, "Retirement Moratorium: What Will the Not-Retired Boomers Change?" was published in August 2007 by Nikkei Publishing. Hiro serves as President of The Social Development Research Center, Tokyo, a think-tank overseen by METI (Ministry of Economy, Technology, and Industry) as well as Board members and Advisors to various Japanese private companies. He also serves as a Visiting Professor of Kansai University and as a member of Advisory Boards of The World Demographic Association (Switzerland) and ThirdAge, Inc. (U.S.).
  • Generation Jones
    Jonathan Pontell is the founder and ardent advocate for Generation Jones, the "lost" generation between Baby Boomers and Generation X. Although this group has traditionally been lumped with Boomers, Pontell makes a powerful case to redefine this cohort as distinct from the Baby Boomer Generation.

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    « Rock Music, Boomers and Dan Fogelberg | Main | Boomers, Alzheimer's and Aging Brains »

    January 01, 2008

    Boomers: 1968 ... 2008

    1968. You already know the front page news from that year, spun in fury and acrimony.

    But, did you know that the Boomers’ popular baby doctor, Benjamin Spock, faced indictment for conspiring to violate draft laws? A B-52 loaded with hydrogen bombs crashed at North Star Bay, Greenland? American soldiers fought the 77-day Siege of Khe Sanh, the longest and bloodiest battle of the Vietnam War? Thirty-two African nations threatened to boycott the Olympics because of participation by South Africa, then mired in apartheid? An epic battle between students and police in Paris left 1,000 injured? Carlos Castaneda published The Teachings of Don Juan: A Yaqui Way of Knowledge, a provocative book having nascent influence on the developing recreational drug culture?

    If Leading-Edge Boomers have only one thing in common, they have that year. One year never defines a generation, but survivors of 1968 know something changed — something deep and fundamental — something that can still influence their thoughts, actions and reactions today.

    With the arrival of 2008, we finally have the collective perspective of 40 years. It’s a very good time to look back once more, and former NBC News anchorman Tom Brokaw has taken the initiative.

    Tom_brokaw_boom When Brokaw’s publisher sent me his newest book to review, I already knew that any book attempting to deconstruct and delineate the Sixties is destined to become a lightning rod for controversy. That tumultuous decade remains an omnipresent exclamation point of unfinished business in today’s red-state/blue-state psyche. That decade is still beloved and berated with emotions hauntingly uncensored when aroused.

    Uniquely present at the unfolding of a cataclysmic period, a young and ambitious news reporter travels the decade, which he defines as beginning in 1963 with the assassination of President John F. Kennedy and ending with the resignation of President Richard M. Nixon in 1974. This journalistic neophyte encounters giants of a social and political revolution, from Reverend Martin Luther King to Bobby Kennedy. His eyewitness accounts contribute to a media culture that uplifts the human spirit by, for example, pressing forward the promises of a racially inclusive zeitgeist. He is simultaneously a party to degradation of the American Experience by presenting searing black & white footage of violent urban confrontations between protestors and police.

    In all its distilled complexity, this book drives at something critically needed in today’s national conversation, as another momentous political year ending in eight begins to unfold ... and perhaps unravel. Boom! isn’t just an interesting history lesson, or a reporter’s personal accounts from his front-row seat, or a reunion of the decade’s most provocative characters. The book is a concrete manifestation of one of that decade’s most intense lessons from the feminist movement: the personal is the political.

    Tom_brokaw As Brokaw acknowledges: “When I decided to write about the causes and the effects of the Sixties on a disparate group of Americans who had experienced the triumphs and failures of that time, I realized that I was stepping back through a looking glass in which images and memories are shaped by very personal perceptions on matters large and small. It was not going to be an easy assignment…”

    Perceptions of the Sixties, including Tom Brokaw’s, inevitably underscore a realization that every part of our personal lives reflects and reacts to the macro political and social events swirling around us. A narrative of the Sixties today mirrors the consciousness of millions who individually lived through the turmoil, who questioned their paradigms, who took sides, who played the cards of social change, who engaged and withdrew from an “in your face” parade of protests, placards and high purpose. We were all perpetrators and victims, and our reflections are inherently personal, and the residual is inherently political … and visa versa.

    Like the decade it represents, Brokaw’s Boom! asks us to search for perspective about a time so perplexing. It requires readers to think again about Martin, Bobby and John, to return to Richard Nixon and LBJ, and to reconsider Havens, Hawn and Hayden. It forces those who were there to recall raw hate over Vietnam and a moment of global awe as a tiny blue planet rose from the moon's horizon. The book nudges thoughtful readers to reconsider their noblest moments of psychological growth and to beseech acceptance for personal mistakes: our days of arrogant naiveté. This book demands that we pay attention to seedtime for what we are now and what we’ve evolved to become as a nation.

    Boom! is inherently a Boomer book. For those on the leading-edge who were old enough to understand fully the turmoil their lives had become, both personal and political, it is detail and depth from a journalist with an inimitable backstage pass. For those members of Generation Jones who were too young to have gathered sufficient self-awareness as the decade unfolded, it is wise counsel about that which may have never been fully assessed or understood. Yet, for those who were born after the Sixties, it’s where we’ve been; it’s also explanation for why we are who we are now as a nation. It’s an interleaving mélange of images, instructions and incantations from the most galvanizing decade of the 20th century. At the epicenter of all this was 1968, so, fittingly, a book for our time, this year, right now.

    1968_2008_montage Boom! must be controversial, an imperative. Any book about the Sixties must be contentious. Yet, given unresolvable differences about the merits of that fiery decade, we are still capable of gleaning vital lessons about constructing a better nation tomorrow.

    This was Tom Brokaw’s challenge in Boom! Voices of the Sixties, Personal Reflections on the '60s and Today. It is a challenge well met.

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    Feed You can follow this conversation by subscribing to the comment feed for this post.

    Brent: Would you care to share this post on our new website --www.babyboomreview.com
    It would be an excellent addition--thanks.
    Larry

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