Boomer women are emerging in mid-life to become an unprecedented economic and social force.
In the forty years that they have been active adults, they have done it all: entered the workforce and institutionalized the egalitarian precepts of feminism; risen to the loftiest heights of business, nonprofit organizations and politics; given birth to and raised the millennial generation; and softened the sometimes rough and aggressive edges of their male peers.
They have furthered the cause of humanism and ushered the nation toward a more inclusive meritocracy.
When I led a Webinar recently for CIBC World Markets about the future of specialty retailing and Boomer women, I offered over 100 eager investors a number of insights.
For example, Boomer women are at the vanguard of ethical consumerism, so corporate values matter. They are contextual and holistic thinkers, so details matter, and the whole is greater than the sum of the parts. They are impassioned communicators, so message integrity and corporate authenticity matter.
Boomer women also value connecting, so the possibilities for online social networking begin with them. We can follow the evolution and development of web communities dedicated to middle-aged women to better predict the potential that networking brings to all this generation.
Many are trying to crack the code, including BoomerTowne.com, Eons.com, and Boomj.com. One site stands apart for its penetrating immersion into the thoughts, feelings, aspirations and dreams of Boomer women.
This website is the brainchild of Cathy Hamilton, a long-time journalist in Lawrence, Kansas, home of the University of Kansas. With the support of World Media -- a company that owns the community newspaper, The Lawrence Journal World, as well as other media properties -- Cathy and her team have created an imaginative, warm and welcoming place for middle-aged women worldwide to connect and collaborate.
Their hard work has paid off. BoomerGirl.com has won a 2007 EPpy award for “best newspaper affiliated website.”
I appreciated an opportunity to meet Cathy and spend some time learning about her motivations, insights and aspirations for BoomerGirl.com. This website is a watershed event. Take a look at my video above to see what I mean.