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About Brent Green

  • Brent Green
    In addition to writing this blog about Boomer consumers, I am a marketing consultant and author of "Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices, Predictions." I present workshops and give speeches about the Boomer generation and business strategies. Further, and as you will discover in this Boomer blog, I provide opinions, analyses and commentary for news media such as "The Los Angeles Times," "US News & World Report," "Business Week," "Ad Age," and "The Wall Street Journal." My company, Brent Green & Associates, Inc., is an internationally award-winning firm specializing in direct response marketing for health & fitness and Boomer-focused companies. Marketing to Boomers I welcome your comments and questions here. Please enjoy my blog commentary, which usually slides precariously on thin ice.

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Building Boomer Business


  • Media relations, media interviewing, public speaking, and leadership training for senior executives provided by veterans in PR and news reporting

  • The premier online guide for adults ages 50-64, has named Brent Green's Boomers one of the Web's “Most Useful Sites”

  • IMMN is a professional organization for executives interested in marketing to the 40+ demographic. The organization, of which Brent Green is an honorary advisory board member, has affiliate marketing organizations worldwide, including in the UK, New Zealand and Australia.

  • Internationally award-winning direct response marketing for Boomer-focused companies

  • Sustainable Business Group, a consulting company comprised of leading multi-disciplinary experts, helps for-profit and nonprofit organizations wisely develop and deploy human, knowledge and physical resources for the long term.

  • Brent Green & Associates is a leading marketing company with specialized expertise in selling products and services to the Boomer male market, comprised of over 35 million U.S. adults. Click here to visit our website.

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  • Lee Eisenberg
    Lee Eisenberg is the author of "The Number," a title metaphorically representing the amount of resources people will need to enjoy the active life they desire, especially post-career. Backed by visionary advice from the former Editor-in-Chief of "Esquire Magazine," Eisenberg urges people to assume control and responsibility for their standard of living. This is an important resource for companies and advisors helping Boomers prepare for their post-career lives.
  • Kim Walker
    Kim Walker is a respected veteran of the communications industry in Asia Pacific, with 30 years of business and marketing leadership experience in Australia, Hong Kong, Tokyo and New York. His newest venture is SILVER, the only marketing and business consultancy focused on the 50+ market in Asia Pacific. He has been a business trends and market identifier who had launched three pioneer-status businesses to exploit opportunities unveiled by his observations.
  • Hiroyuki Murata
    Hiroyuki Murata (Hiro) is a well-known expert on the 50+ market and an opinion leader on aging issues in Japan and internationally. Among his noteworthy accomplishments, Murata introduced Curves, the world’s largest fitness chain for women, to Japan and helped make it a successful business. He is also responsible for bringing the first college-linked retirement community to Japan, which opened in Kobe in August 2008. Hiro is the author of several books, including "The Business of Aging: 10 Successful Strategies for a Diverse Market" and "Seven Paradigm Shifts in Thinking about the Business of Aging." They have been described as “must read books” by more than 30 leading publications including Nikkei, Nikkei Business, Yomiuri, and Japan Industry News. His most recent book, "Retirement Moratorium: What Will the Not-Retired Boomers Change?" was published in August 2007 by Nikkei Publishing. Hiro serves as President of The Social Development Research Center, Tokyo, a think-tank overseen by METI (Ministry of Economy, Technology, and Industry) as well as Board members and Advisors to various Japanese private companies. He also serves as a Visiting Professor of Kansai University and as a member of Advisory Boards of The World Demographic Association (Switzerland) and ThirdAge, Inc. (U.S.).
  • Generation Jones
    Jonathan Pontell is the founder and ardent advocate for Generation Jones, the "lost" generation between Baby Boomers and Generation X. Although this group has traditionally been lumped with Boomers, Pontell makes a powerful case to redefine this cohort as distinct from the Baby Boomer Generation.

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    « Boomers, Magazines and Advertising | Main | The Boomer Century vs The New York Times »

    March 26, 2007

    Boomers in Sweden and Europe

    A successful Boomer-focused magazine launch requires several magical ingredients: outstanding editorial direction, articles of topical importance to prospective subscribers, a growing market in the chosen niche, great design, upbeat photography, and innate courage by publishers to enter the highly competitive fray.

    PLUS Sweden is exactly this kind of magazine.

    Plus_magazine_cover_issue_1_2The cover article of the first issue features Brigitte Söndergard, an admired Swedish actress and celebrity who, at 50, is finding new meaning and creative challenges in her life. The inaugural issue also includes articles about achieving a healthy diet, finding love at second sight, managing and growing retirement assets, and discovering new ways to stay in shape without risking injury.

    What you can't see between the covers is an intangible sense of esprit d’ corps and mutual support that emanates from the people behind this launch. But when you meet this team, blending talented publishing professionals from TTG and Bayard, you discover that PLUS magazine is not just another periodical; it is a shared mission to articulate, illuminate and elevate life after age 50.

    Ttg_and_bayard_plus_team_2  

    Posted at 08:56 PM in Marketing |

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      Boomer Resources

      • Silver - Boomer Marketing in Asia Pacific
        The only strategic business and marketing consultancy focused on 50+ in Asia Pacific, SILVER is helping companies leverage the opportunities presented by the rapidly rising population of ageing consumers throughout Asia Pacific. Founder and CEO Kim Walker is a respected veteran of the communications industry in APAC, with 30 years of business and marketing leadership experience in Australia, Hong Kong, Tokyo and New York. Silver can INFORM with unique research, data and insight reports into the senior market. ADVISE to help companies increase understanding through audit of their ageing-readiness, strategic workshops, training and executive briefings. CONNECT business to the senior market through refined brand positioning plus relevant and targeted communications strategies.
      • VibrantNation.com
        VibrantNation.com is the online destination for women 50+, a peer-to-peer information exchange and a place to join in smart conversation with one another. “Inside the Nation” is Vibrant Nation Senior Strategist Carol Orsborn's on-site blog on marketing to the upscale 50+ woman. Carol, co-author of “Boom,” as well as 15 books for and about Boomers, shares her informed opinions from the heart of the demographic.
      • Entitled to Know
        Boomers better get ready for a deluge of propaganda about why Social Security and Medicare should not be secure and why these programs must be diminished and privatized. This award-winning blog, sponsored by the National Committee to Preserve Social Security and Medicare, provides an in-depth resource of breaking news and cogent analysis. You've been paying for these programs since inception of your career; now it's time to learn how as individuals and collectively we can preserve them for all generations.
      • Baby Boomer Insights
        Marilynn Mobley, an Atlanta Boomer and PR expert, shares her research-based insights on how to better understand how Boomers think, act, spend and influence others.
      • Wisdom Worker Solutions
        For Boomers contemplating the next stage of productive work life, this is an excellent resource for the newest thinking about Encore careers and the future of work in an aging society.
      • Time Goes By
        This is the definitive blog to understand what is happening to a generation as it ages. Intelligent. Passionate. Humanistic.
      • The Savvy Boomer
        The purpose of thesavvyboomer.com is to help unravel the world of technology for "boomers" or anyone else who has been too busy working and living the past three or four decades.
      • Route 50Plus
        Produced by the Dutch organization Route 50Plus, this website brings news, knowledge, and information about the fifty-plus population. The Content and links can be found from more than 4000 national and international sources. Topics include fifty-plus marketing, media, new products, services, and trends. Partners of Route 50Plus include Plus Magazine, 50 Plus Beurs, SeniorWeb, Nederland Bureau door Tourisme & Congressen, Omroep MAX, De Telegraaf, MediaPlus, and Booming Experience.
      • Dr. Bill Thomas
        Under the leadership of Dr. Bill Thomas, ChangingAging.org seeks to elevate elders and elderhood in our society by taking-to-task the media, government and other interest groups who perpetuate a declinist view of aging.
      • The Boomer Blog
        The Boomer Blog captures thoughts, discoveries and growing intelligence of a multi-generational team grapplijng with, reporting on and responding to the barrage of daily research, case histories and news that is rushing to catch up with the fast-moving Boomer generation.
      • Serene Ambition
        Serene Ambition is about what Boomers can do, and more importantly, who Boomers can be as they grow older. Blogger Jim Selman is committed to creating a new interpretation or paradigm for the second half of life
      • The Boomer Chronicles
        The Boomer Chronicles, an irreverent blog for baby boomers and others, is updated every Monday through Friday, usually several times daily. Host Rhea is a Boston-based journalist and a Gemini who grew up in a small town in New Jersey. She has written for People magazine and The Boston Globe. She was also managing editor of Harvard University’s newspaper, The Gazette. She wrote the “Jamaica Plain (Boston)” chapter of the book WalkBoston (2003; Appalachian Mountain Club) and started a popular series of Jamaica Plain walking tours in 1996.
      • LifeTwo
        LifeTwo is a community-driven life planning and support site for adults who have recognized the speed at which days are passing by. This often begins to happen in-between the mid-30s and the mid-50s. Sometimes this recognition is triggered by a divorce, career change, personal loss or some other significant event and sometimes it is just the calendar hitting 35 or 40. The hosts' goal is to take what otherwise might become a midlife "crisis" and turn it into a positive midlife transition.
      • BoomerCafé.com
        BoomerCafé is the only ezine that focuses on the active, youthful lifestyles that boomers pursue. Instead of a brand new edition every week or every month, BoomerCafé is changing all the time, which means there’s often something new to read each time you go online at www.boomercafe.com.
      • Jean-Paul Tréguer
        Jean-Paul Tréguer is the author of "50+ Marketing" and founder of Senioragency International, the first and only international marketing and advertising network dedicated to Boomers 50+ and senior consumers.
      • Dick Stroud
        Generational and 50+ marketing is taking off in Europe, with no small thanks to the author of newly published "The 50+ Market."
      • David Wolfe
        Respected widely for his thought-leading book, "Ageless Marketing," David Wolfe is the go-to guy for high level corporate strategies and consulting.
      • Matt Thornhill
        Boomer pundit Matt Thornhill has taken new ground with his path-breaking Boomer research. When you need fresh Boomer insights, contact Matt for original research, both online and focus group.
      • Chuck Nyren
        Chuck Nyren, author of "Advertising to Baby Boomers," is a seasoned creative director and copywriter with talent to match. Ad agencies absolutely need his counsel about any of their clients planning to target Boomers.

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